Institutional investors purchased a net $4.0 million shares of VIAB during the quarter ended March 2013. This may signal that the smart money is gaining interest in this company as the 91.02% of shares outstanding that institutional investors hold is actually below the Media Conglomerates industry average.
| Other institutional | 49.73% |
| Mutual fund holders | 41.29% |
| Individual stakeholders | 0.53% |