Institutional investors purchased a net $1.3 million shares of VITC during the quarter ended March 2014 and now own 49.28% of the total shares outstanding. This is a greater percentage than is typical for companies in the Internet Retail industry and highlights that the smart money sees this stock as an important holding.
Mutual fund holders
Largest Quarterly Institutional Transactions
Latest Institutional Activity
GABELLI FUNDS LLC Bought 1.8 Million shares of Vitacost.com Inc
TETON ADVISORS, INC. (INVESTMENT... Bought 485.7 Thousand shares of Vitacost.com Inc
GAMCO ASSET MANAGEMENT INC. Bought 386.0 Thousand shares of Vitacost.com Inc