Vitacost.com Inc (NASDAQ:VITC)

During the Trading Day
6.78 +0.04 / +0.59%
Data as of 3:59pm ET
Day’s Change
During After-Hours   Switch to standard view »
6.78 0.00 / 0.00%
 
Volume: 604.00
Institutional investors purchased a net $891.3 thousand shares of VITC during the quarter ended December 2013 and now own 43.21% of the total shares outstanding. This is a greater percentage than is typical for companies in the Internet Retail industry and highlights that the smart money sees this stock as an important holding.
Individual stakeholders65.01%
Other institutional24.24%
Mutual fund holders18.97%

Largest Quarterly Institutional
Transactions

Latest Institutional Activity

3/24/2014OSMIUM PARTNERS LLC  Sold 279.3 Thousand shares of Vitacost.com Inc

Top 10 Owners of Vitacost.com Inc

StockholderStakeShares
owned
Total value ($)Shares
bought / sold
Total
change
Jennison Associates LLC7.71%2,626,39518,621,141-136,083-4.93%
Osmium Partners LLC7.27%2,475,38517,550,480-279,251-10.14%
Royce & Associates LLC6.97%2,374,11816,832,497+81,696+3.56%
Tensile Capital Management LLC4.63%1,574,81111,165,410+1,574,811--
BlackRock Fund Advisors2.47%840,3085,957,784-47,068-5.30%
BAMCO, Inc.2.44%831,8005,897,462-2,168,200-72.27%
Prescott Group Capital Management...2.08%708,2055,021,173+708,205--
The Vanguard Group, Inc.2.08%706,5315,009,305-223,422-24.03%
Lehman Financial Resources, Inc.1.27%431,4623,059,066+19,000+4.61%
SSgA Funds Management, Inc.0.92%313,2062,220,631-3,537-1.12%

Top 10 Mutual Funds Holding Vitacost.com Inc

Mutual fundStakeShares
owned
Total value ($)Shares
bought / sold
Total
change
Royce Opportunity Fund3.48%1,183,3228,389,753+8,700+0.74%
Prudential Jennison Small Company...3.15%1,071,6497,597,99100.00%
Baron Small Cap Fund2.95%1,005,1817,126,733-2,171,290-68.36%
iShares Russell 2000 ETF1.13%383,9042,721,879+35,622+10.23%
Royce Micro Cap Fund1.04%353,4002,505,606+14,000+4.12%
Vanguard Total Stock Market Index...0.92%313,5332,222,94900.00%
Royce Capital Fund - Micro Cap Po...0.76%258,5001,832,765+41,400+19.07%
Oakseed Opportunity Fund0.63%215,0001,524,350+215,000--
Prudential Jennison Blend Fund, I...0.55%185,8981,318,01700.00%
iShares Russell 2000 Growth ETF0.47%160,9891,141,412+344+0.21%

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