Institutional investors purchased a net $1.1 million shares of VITC during the quarter ended December 2013 and now own 43.09% of the total shares outstanding. This is a greater percentage than is typical for companies in the Internet Retail industry and highlights that the smart money sees this stock as an important holding.
Mutual fund holders
Largest Quarterly Institutional Transactions
Latest Institutional Activity
TENSILE CAPITAL MANAGEMENT LLC Bought 1.6 Million shares of Vitacost.com Inc
PRESCOTT GROUP CAPITAL MANAGEMEN... Bought 708.2 Thousand shares of Vitacost.com Inc