Institutional investors purchased a net $1.6 million shares of ZNGA during the quarter ended March 2013. This may signal that the smart money is gaining interest in this company as the 35.28% of shares outstanding that institutional investors hold is actually below the Internet Software/Services industry average.
| Individual stakeholders | 5.74% |
| Other institutional | 20.90% |
| Mutual fund holders | 14.38% |