How Medtronic sells to doctors and patients

Medtronic has a broad range of customers from hospital administrators, to practicing physicians, and even the patients they treat.

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In this ongoing interview series, FORTUNE senior editor-at-large Geoff Colvin examines the biggest challenges in business through conversations with top executives at the heart of those issues.
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How Medtronic sells to doctors and patients

Medtronic has a broad range of customers from hospital administrators, to practicing physicians, and even the patients they treat.

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How Medtronic sells to doctors and patients

Medtronic has a broad range of customers from hospital administrators, to practicing physicians, and even the patients they treat.

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