Behind the brand: Tata Group

With revenues of $108 billion, the Tata group is a global powerhouse, but is better known for the individual brands and companies the organisation owns: Corus, Jaguar Land Rover and Tetley tea to name a few. Isa Soares spoke to Nirmalya Kumar, a member of the Group Executive Council of Tata Sons, about how the DNA and unique identity of those individual brands is more important to the company and consumers over being recognized as part of the Tata group.