How We Got Started Video

  • Inside Hammond's candy-cane factory 

    Watch how Hammond's Candies has been handmaking candy canes for the last 93 years.

  • See where cranberries come from 

    The Holiday dinner staple has to float on the water in a bog to be harvested.

  • Betsey Johnson still owning the runway 

    The fashion icon started creating her own clothes as a kid and has continued to rock the fashion industry with her creative designs.

  • How a 175 mile bike ride led to Clif Bar 

    The founder of the organic energy bar company thought of using his mom's recipe while on a long bike ride.

  • Body Glove: Perfecting the wetsuit 

    Twin brothers Bill and Bob Meistrell created the first practical wetsuit out of neoprene. But finding the perfect material meant a lot of trial and error - including with old Pontiac parts.

  • How TOMS donated 10 million shoes 

    Founder Blake Mycoskie started the shoe company after an inspiring trip to Argentina and created a 'One for One' model that has helped put shoes on the feet of needy children for every pair sold.

  • How Weight Watchers got its start 

    Weight Watchers began 50 years ago as a regular meeting in founder Jean Nidetch's apartment.

  • Where Super Bowl footballs are made 

    Take a look inside Wilson Football factory in Ada, Ohio where the official Super Bowl game balls are made.

  • The slippery business of shipping eels 

    Take a look inside a small business that harvests and ships about 1 million pounds of eels a year.

  • Watch Marshall make its rockin' amp 

    About 30% of the components of a Marshall amplifier are still installed by hand at the historic company's factory.

  • The jelly beans Ronald Reagan loved 

    Jelly Belly saw a jump in sales after the former President became a huge fan and passed out jars of the flavored jelly beans to world leaders.

  • 82 years of Twinkies  
    82 years of Twinkies (1:40)Nov 16 2012

    Originally invented to utilize pans during strawberry shortcake off-season, the Twinkie became an emblematic American snack.

  • Bigelow Tea: From one to a billion bags 

    The family-owned business introduced flavored tea to the U.S. more than 60 years ago and has become the number one specialty tea company in the country.

  • Tobacco farm struggles, turns into gun park 

    Margins on tobacco farming have slimmed with lower demand, so Richard Renegar started a hunting business on his land.

  • How Welch's started as alcohol-free wine 

    Welch's concord grape juice was invented over 140 years ago as non-alcoholic wine for the church services.

  • From shoe shiner to small biz owner 

    Raul Ojeda started shining shoes at the age of 18. A decade later, with the help of his mentor, Willie, he owns his own small business.

  • Goya knows what bean you like 

    Goya says it became the U.S.'s biggest Hispanic-owned food company by catering to the tastes of varied Latin-American groups.

  • How Steinway makes pianos by hand 

    The manufacturer of pianos has passed the skills of making the musical instrument generation after generation for over 150 years.

  • How GrillGrate is cooking up profits 

    Brad Barrett turned a grilling system patent into his own business after years working in chemical industry product development.

  • How Crayola crayons are made 

    For over 100 years, Crayola has mixed and molded crayons in the hopes of encouraging creativity in children.

  • Where 6 tons of snacks are made every hour 

    After raising chickens on a farm became a lonely task, Jim Herr purchased a small potato chip company and built it into a snack-making empire.

  • How Pink's became Hollywood's hot dog 

    Pink's Hot Dogs, the iconic Los Angeles eatery, opened in 1939 as a pushcart selling hot dogs for just ten cents.

  • The Angie behind Angie's List 

    The customer review site started as a magazine and call-in service with Angie Hicks going door-to-door to get people to sign up for a subscription.

  • Where Hollywood stars get dressed 

    The Western Costume Co. has been dressing Hollywood since the days of silent film. Here's how they got started 100 years ago.

  • The beginnings of an NFL football 

    Don't call it a pigskin. Horween Leather Co. starts with a raw cowhide and produces top grade leather for NFL footballs.

  • How Haagen-Dazs got its start 

    Despite its foreign-looking name, Haagen-Dazs was the brainchild of a young entrepreneur who grew up selling ice cream in New York.

  • Inside America's oldest brewery 

    Yuengling brewery started nearly 200 years ago in Pottsville, Penn. It turns out more than 2 million barrels of beer a year and is still family-owned.

  • Slinky: Imitated but never duplicated 

    Other manufacturers have tried and failed to duplicate the classic toy, which is why every slinky sold in the world is still made in the U.S.A.

  • How Chick-fil-A was hatched 
    How Chick-fil-A was hatched(2:38)Oct 24 2011

    Chick-fil-A founder Truett Cathy started his first business at 8 years old, and is credited with creating the fast food chicken sandwich.

  • Stitching a business from scratch 

    Fashion designer Eileen Fisher didn't even know how to sew when she started her clothing company but had the determination to succeed.

  • Panera Bread's rise 
    Panera Bread's rise(2:47)Jun 29 2011

    The café's founder Ron Shaich turned around a struggling French bakery and a sandwich shop and created a national brand.

  • How bargain shopping became hip again 

    The founder of Rue La La discusses his road to success in the online bargain biz.

  • S. Martinelli and Co.'s golden apple 

    The 100-year-old family business is ripe for the picking by bigger companies, but its owners won't bite.

  • The Cheesecake Factory recipe 

    Founder and CEO David Overton explains how The Cheesecake Factory all started with a simple recipe cooked up in a Detroit basement.

  • The gooey origins of Easter Peeps 

    A look at how Just Born, the family-run business behind the marshmallow treat, got its start in the candy biz.

  • For the love of booze 
    For the love of booze(3:06)Mar 29 2011

    Tito Beveridge's love of vodka helped him start Tito's Vodka, a highly successful handmade distillery business outside of Austin, Texas.

  • Meet the man behind SXSW 
    Meet the man behind SXSW(2:26)Mar 12 2011

    Louis Black's love of music and movies inspired him and his partners to start SXSW, one of the most successful conferences in the world.

  • Historic paper company thrives 

    The maker of high-end paper products from stationary to currency, Crane & Co., has survived the switch to paperless transactions.

  • Moms go gaga for diaper bags 

    The founders of Skip Hop share how they became major players in the baby biz.

  • Creating 'muppets' from puppets 

    Jim Henson created a whole new way of puppeteering for children and adults to enjoy and now his kids continue his legacy.

  • How Hooters got its start 
    How Hooters got its start(4:37)Nov 17 2010

    The restaurant famously known for its Hooters Girls started off as a bar and has since grown into an international brand.

  • Gallo: grapes to mass-market wine 

    The world's largest family-owned winery has evolved to suit Americans' tastes since its founding in 1933.

  • How a 200 yr-old brandy co. survived 

    Laird & Co. has produced its Apple Jack Brandy since the 18th century, but now it's hipper than ever.

  • Nat Sherman: Tobacconist to the stars 

    For 80 years this luxury tobacco company has sold its goods to Hollywood's big shots and New York's gangsters.

  • How Tabasco survived a century 

    The spicy pepper sauce is still made the same way it was more than 140 years ago.

  • How The Wiggles wound up superstars 

    With a slew of PG hits, this kid-friendly band has legions of little fans.

  • Chez Panisse keeps it local 
    Chez Panisse keeps it local(4:14)Aug 31 2009

    Alice Waters' Michelin-rated restaurant grew from her love of French cuisine.

  • From rock bottom to Rock Band 

    The founders of Harmonix talk about the challenges of starting up a company that fuses music and gaming.

  • The birth of Costco 
    The birth of Costco(4:48)Aug 18 2009

    Costco CEO Jim Sinegal on how the wholesale retailer went from concept to $1 billion in just three years.

  • Natori's booming nightgown biz 

    Josie Natori went from designing sleepwear to managing a brand of home, fragrance and ready-to-wear lines.

Sesto Elemento: One pricey Lamborghini 
The Lamborghini Sesto Elemento is almost completely carbon fiber, can go 0-60 in 2.4 seconds and will cost you more than $2 million. Play
Watch luxury cars struggle in crash tests 
The new test by the Insurance Institute for Highway Safety better simulates more realistic, off-center frontal crashes. Play
How Pink's became Hollywood's hot dog 
Pink's Hot Dogs, the iconic Los Angeles eatery, opened in 1939 as a pushcart selling hot dogs for just ten cents. Play
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