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Intel sets Celeron price
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April 15, 1998: 3:25 p.m. ET
New processor is $155 in 1,000 lots; Pentium II, MMX chips reduced
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NEW YORK (CNNfn) - Intel Corp. Wednesday priced its Celeron chip, aimed at low-cost home personal computers, at $155 for bulk orders of 1,000 units.
The chipmaker also cut prices on other Pentium II processors and Pentium chips with MMX technology. It left Pentium Pro prices unchanged.
The $155 price for the 266-MHz Celeron chip is on par with the $156 for Advanced Micro Devices Corp.'s K6 266-MHz chip, which is used in Compaq's sub-$1,000 PC models.
Cyrix Corp.'s 300-MHz M II 300 processor, touted as a faster alternative to Intel's Celeron, is priced at $180 for quantities of 1,000.
"We think that people have a pent-up demand for buying these kinds of processors, either because they could not afford to buy one before or because they want to buy their second or third PC and do not need as much power," said Michael Fister, Intel corporate vice president and general manager of the microprocessor division.
Hewlett-Packard Co. said Wednesday it will use the Celeron in its HP Vectra and HP Brio PCs targeted for small- and medium-sized businesses. HP said the new models will ship by the end of April and will be priced "well below" $1,000.
Intel also priced its 400-MHz Pentium II processor at $824 and the 350-MHz Pentium II at $621.
Intel shares rose 1-1/2 to 77-1/2 in midday trading. 
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