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iMac orders strong
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August 10, 1998: 7:03 p.m. ET
Apple reports 150,000 pre-orders in first week; new software coming
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NEW YORK (CNNfn) - Computer enthusiasts and software makers are giving a strong endorsement to Apple Computer Inc.'s latest machine for the consumer market.
Cupertino, Calif.-based Apple has received 150,000 advance orders for its new iMac, which officially goes on sale Saturday.
The orders have been placed through various resellers, including CompUSA and other nationwide chains.
Consumers will be able to order the machines directly from Apple's online store beginning Oct. 1.
Steve Jobs, Apple's interim chief executive officer, said the news is a strong endorsement for the company's newest product.
"iMac is a fresh approach to consumer computing and initial orders indicate that customers really like it. We are working hard to ensure that we can meet the demand," Jobs said in a statement.
The pre-order numbers are especially good for Apple, which reportedly was forecasting about 350,000 iMac sales for the entire quarter. If the enthusiasm continues, the iMac could be the most successful product launch in Apple's history.
New software in development
Apple (AAPL) also said 460 new or upgraded software programs had been announced since the iMac was introduced. Among the publishers working on programs for Apple machines are Adobe Systems Inc. Broderbund Software Inc., Intuit Inc., The Learning Company Inc., SegaSoft and Simon & Schuster Interactive.
Also, 35 new hardware products, including disk drives, scanners and cameras, are planned specifically for the iMac.
The iMac features a closed case with no conventional expansion slots. It is designed to work with devices using the relatively new Universal Serial Bus. USB uses a much speedier method of transferring information from peripherals to computers than past architectures.
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Apple Computer
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