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Bluefly lands on Lycos
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November 19, 1998: 11:30 a.m. ET
Internet apparel merchant joins the 'Lycos Network' as favored commercial vendor
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NEW YORK (CNNfn) - Shares in Internet clothing-retailer Bluefly Inc. rocketed to an all-time high in early Thursday trading after the company announced a marketing alliance with Web portal Lycos Inc.
As a "premier commerce vendor" for Lycos, Bluefly will share in Lycos' advertising and promotional efforts.
In particular, Lycos will guide Web users to Bluefly's online commerce site through direct advertising and hyperlinks from its family of Web sites.
The arrangement will run for a trial period of 14 months, after which it will presumably be renewable. No other financial terms were made available.
After the announcement, Bluefly stock (BFLY) climbed to a record high of 16 before easing. By late morning, shares were up 4-5/16 at 12-3/16.
"Bluefly is one of the best places online to buy designer and name-brand apparel at a discount," said Bob Davis, Lycos president and CEO. "This alliance represents an early validation of the value that the Lycos Network provides to our business partners."
Formerly a provider of Web search services, Lycos has emerged as one of the leading competitors in the hotly-contested "Internet portal" market through acquiring other online companies such as Tripod, Wired Digital and MailCity.
Lycos shares (LCOS) were up 1-1/16 at 65-7/16 ahead of the company's quarterly earnings release, expected after the closing bell. 
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Bluefly
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