NEW YORK (CNNfn) - Investors were again panning for Internet gold Wednesday, as some of the lesser-known players in the sector got more attention - sending their stocks to the day's list of market movers.
The biggest standout was Books-A-Million (BAMM), soaring 7-13/16 to 12-3/16, more than 178 percent and shooting as high as 16-1/2 after the book vendor said that it had launched a "newly enhanced" web site.
Net book-selling kingpin Amazon.com (AMZN) dropped 8-1/4 to 206-1/4, and Barnes & Noble (BKS) rose 1/8 to 28-1/2.
Several online auctioneers and "e-tailers" soared as the holiday shopping season nears.
Onsale (ONSL) shot up for a second day, climbing 11-1/8 to 55 after the online auction company said Tuesday it will create a holiday shopping store on its site to let consumers make immediate purchases. The stock rocketed 14-7/8 Tuesday.
Rival eBay (EBAY) rose 2-7/16 to 199-1/4.
Also climbing were online PC software and hardware vendors Egghead.com (EGGS), up 2-3/8 to 20-5/8 after rising 4-3/8 on Tuesday, and Cyberian Outpost (COOL) pulled back from early highs, up 13/16 to 38-7/16.
On the downside among online software vendors were Beyond.com (BYND), once known as software.net, losing 1-1/4 to 25-1/8 and CNET (CNWK), off 2-5/8 to 55-1/2.
Electronics and general merchandise vendor Cybershop International (CYSP) was up 2-1/4 to 18-1/16.
Internet advertisers gained as well, led by 24/7 Media (TFSM) rising 4-5/8 to 23-1/4 TMP Worldwide (TMPW), up 5-3/4 to 29-3/4 and DoubleClick (DCLK) up 2 to 42-1/2.
Elsewhere, SportsLine USA (SPLN) was up 3-1/8 to 18-1/2, CyberCash (CYCH), a provider of secure-payment systems for the Internet, rose 3-15/16 to 16-1/16, and browser maker Spyglass (SPYG) gained 2-9/16 to 21-9/16.
New broker views move a few
Outside of the Net world, but still in hi-tech, Advanced Micro Devices (AMD) rose 3-3/8 to 29 after Merrill Lynch raised its rating on the chip maker to an "attractive" from a "neutral" rating.
Newbridge Networks (NN) shot up 4-1/8 to 29-1/4 after the Toronto-based network and telecommunications services provider late Tuesday posted a drop in profit in its second quarter, but still matched analyst expectations.
The company Wednesday announced a new contract to build a broadband network for China Post.
Merrill Lynch upgraded the stock to "accumulate" from a "near-term neutral."
A day after getting rolled into a deal to merge online titan America Online (AOL) and Netscape Communications (NSCP), Java software maker Sun Microsystems (SUNW) rose 1-11/16 to 74-5/8.
That came after Merrill Lynch upped its 12-month price target to $86 from $80 on the stock. And AOL rose 5/8 to 92 after Lehman Brothers raised its price target on that stock from $75 a share to $110.