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Yahoo! adopts Truesync
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December 15, 1998: 12:49 p.m. ET
New technology enables users to update contact data on multiple computers
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NEW YORK (CNNfn) - Yahoo! Inc., the high-flying Internet news-and-information provider, unveiled new technology Tuesday that will simplify the way computer users update or access address and calendar information from one central location on the World Wide Web.
The technology is a test version of a product that enables mobile users of tools such as Yahoo! Calendar or the new Yahoo! Address Book to update personal contact information by entering data once and then accessing the information from Internet-connected computers and devices.
In a separate development, Network Solutions (NSOL), a pioneer in Web-address registration, said it signed an agreement with Yahoo! (YHOO) to expand its global promotions through a host of Yahoo!'s sites, including the flagship yahoo.com site.
Network Solutions currently offers registration of Web addresses via a network of 150 Web-hosting companies and Internet providers, and at its own proprietary site.
The company registered more than 500,000 new Internet addresses in the third quarter of 1998, an 89 percent leap from the year-earlier period.
The new information-transfer technology, known as Truesync, is a product of Starfish Software Inc., a subsidiary of Motorola Inc.
Truesync allows users to synchronize, update and transfer information stored on multiple computers to hand-held computers such as 3Com's Palm Pilot or computers that run Miscrosoft's Outlook Software.
The program's marketing potential stems from the growing demand for products that allow information to be juggled, swapped and synchronized among a mushrooming array of hand-held data-storage gadgets and desktop devices.
Using Truesync as a sort of command control center, users at home or on the road will be able to manage their personal information on multiple computers simply by logging on to the Internet from anywhere in the world.
The new technology requires a single click of a computer icon, eliminating the time-consuming logistics often associated with transferring information from a desktop computer to a portable or hand-held device. With Starfish, users don't have to duplicate dates and addresses as they enter data into multiple computers.
Yahoo's introduction of Starfish Tuesday coincided with the launch of Yahoo! Address Book, a digital personal manager that doubles as a sort of online Rolodex. Users of Yahoo! tools such as People Search and Yahoo! Yellow Pages will be able to add contact information directly from those sites into the Address Book.
Shares of Yahoo! were up 3-15/16 at 195-3/16 Tuesday on the Nasdaq. Network Solutions stock leapt 8-3/4 to 115-3/4. 
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