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News > Companies
Big Mac attacked in U.K.
January 5, 1999: 8:07 a.m. ET

McDonald's getting fried for coming up short in burger promotion
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LONDON (CNNfn) - Burger chain McDonald's got into a pickle Tuesday after running out of Big Macs to give away as part of a promotion.
     To celebrate the fast-food chain's 25th anniversary in Britain, a free burger was given out for each Big Mac sold. McDonald's planned for a fourfold increase in consumption. But British burger fans were greedy for more, and eight times more Big Macs were sold. That meant some stores ran out of burgers.
     As a result, McDonald's has spent thousands of pounds running a series of apologies in U.K. newspapers for what has turned out to be some unhappy meals.
     The tabloid newspaper The Sun reported Tuesday that it has been swamped with calls from angry readers, and claimed that some of the 922 U.K. McDonald's had been forced to close. Officials from the company were not immediately available to comment on the report.
     The offer ends Sunday, and McDonald's said it is working with its suppliers to cure the shortage.Back to top

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.