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Geocities, Be Free ink deal
January 13, 1999: 2:30 p.m. ET

Agreement enables homesteaders to host merchant links, take cut of profits
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NEW YORK (CNNfn) - Geocities homesteaders may be among the latest to cash in on the stunning success of Internet retailers, thanks to a new deal with Be Free Inc.
     Under the agreement, Geocities will use Be Free technology to enable merchants to partner with its more than 3.3 million Web homesteaders.
     Pittsburgh, Pa.-based Be Free provides online affiliate network technology and services, which help retailers drive revenue by selling products in context on affiliate Web sites.
     Wednesday's deal permits retailers, with the permission of individual Geocities members, to place links to products and services on the Web pages hosted by the online community.
     In exchange for placing a merchant's links, members will be able to earn commissions for each item they sell. Marine del Rey, Calif.-based Geocities, which hosts more than 29 million pages of personalized content, will charge a marketing fee to retailers for the service.
     Participation in the program for Geocities members is free and will be available as of March 1.
     Shares of GeoCities (GCTY) fell 7-5/8 to 70-3/4 on the Nasdaq in afternoon trading. Back to top


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