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AOL, record club in pact
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February 10, 1999: 10:18 a.m. ET
Columbia House to promote music, video, DVD clubs in multiyear accord
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NEW YORK (CNNfn) - America Online and Columbia House, the direct marketer of music and videos, will swap advertising and promotions in a multiyear agreement announced Wednesday.
Under terms of the agreement, Columbia House will promote its music, video and DVD clubs on AOL's Shopping Channel, as well as on the AOL.com Web site, the CompuServe service, and the Digital City and Entertainment Asylum portals.
Privately held Columbia House will also make AOL (AOL) software available to its members and has guaranteed a minimum number of new AOL memberships.
The agreement also provides for co-branded, customized Columbia House pages with special offers specifically for AOL members.
"There is no better way for us to strengthen our presence in this medium than partnering with AOL, which has the largest member base of any interactive services company," says Bill Ostroff, Columbia House Interactive vice president.
AOL says it has 16 million members, with another 2 million people belonging to CompuServe. Columbia House says it has 15 million members in the United States, Canada and Mexico.
America Online shares were down 3-15/16 to 144 in early Wednesday trading.
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