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Jupiter aims for the stars
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September 2, 1999: 3:31 p.m. ET
Internet commerce research firm sets IPO terms; hopes to raise $53M
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NEW YORK (CNNfn) - Jupiter Communications Inc. set the terms for its initial public offering Thursday as the market research firm hopes to find renewed investor confidence in new Internet-related offerings.
The New York-based firm plans to offer 3.125 million shares in the range of $15 to $17 each, according to a Securities and Exchange Commission filing. Jupiter stands to raise more than $53 million if its IPO prices at the high end of the range.
Jupiter provides research on Internet commerce. Though it is not a pure "dot-com" play, the company is banking on investors returning to Internet-related IPOs, which have suffered in recent months.
Analysts said Jupiter, which also stages industry events, should curry favor with investors because of its hybrid online-offline business model.
"Investors will find this offering both interesting and exciting because it is one of the strongest windows on to the Internet phenomenon," said Roger Krakoff, managing director of new media at Veronis Suhler & Associates, a New York boutique investment banking firm specializing in media. "It is solid in market research and also has a business model based on traditional market research, events planning and conferencing."
Jupiter applied to trade on the Nasdaq stock market under the symbol JPTR. Donaldson, Lufkin & Jenrette is the lead underwriter. 
-- from staff and wire reports
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Jupiter Communications
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