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News > Technology
Juno offers free Net service
December 20, 1999: 12:33 p.m. ET

Internet firm looks to boost subscriber base with ad-supported access
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NEW YORK (CNNfn) - Juno Online Services Inc. on Monday became the latest firm to offer free, advertising-subsidized Internet access.
    The New York-based firm, one of the earliest providers of free e-mail services, previously offered full Internet access for $9.95 a month to its subscribers.
    Juno (JWEB) will continue to offer the fee-based service for customers who want premium features and higher levels of customer services than those included with the free service.
    The announcement sent Juno shares rising 4-11/16, more than 28 percent, to 21-1/16 in morning trading.
    In the third quarter, Juno reported 2.9 million active accounts, though most of those customers subscribed to the free e-mail service. Only 500,000 of those subscribers paid for Internet access.
    With competition for subscribers fierce, Juno hopes free Internet access will pull it up toward the ranks of America Online Inc. (AOL), which boasts 20 million subscribers to its service.
    "With the addition of Web access to our free package of basic services and the planned acceleration of our highly successful subscriber acquisition program, we hope to be providing Web access to more individuals than any ISP or online service other than America Online before too much longer," said Charles Ardai, Juno president and chief executive officer.
    With the free service, customers must complete a member profile questionnaire. Data from those profiles will be used to display highly targeted advertising and e-commerce promotions to each subscriber. Users cannot remove the ads while they are connected to the Web.
    Juno also said it plans to introduce a high-speed service, called Juno Express, in 2000. Juno Express will use DSL technology, which provides high-speed transmissions over standard phone lines. Back to top

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.