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The lizard phenomenon
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March 17, 2000: 6:32 a.m. ET
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NEW YORK (CNNfn) - Sobe, a four-year-old soft drink newcomer, is counting on herbs to build its bank account. The self-proclaimed "lizard king" leads a troop of irreverent disciples taking on the New Age beverage market.
CNN's Kitty Pilgrim reports on the lizard phenomenon. 
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