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Small Business
Update your voicemail
August 29, 2000: 4:15 p.m. ET

Use your greeting to promote a new product, update clients, share news
By Jane Applegate
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NEW YORK (CNNfn) - Nothing is worse than calling a company that never changes or updates its voicemail message.

It only takes a few minutes to change the message. Use your greeting to promote a new product or share some quick industry news.

If you work on your own, update the message daily. Let callers know whether or not you are in the office and when to expect a call back.

Here are more tips to make the most of your voicemail system:

  • Check your messages frequently and return all calls within 24 hours. Unreturned calls often mean lost business.
  • Smile when you're talking on the phone. It really perks up your tone of voice.
  • Inquire about adding broadcast distribution to your voice mail service; it allows you to relay one message to several employees at once.
  • Look into remote notification and pager notification, which helps you avoid missing important calls.
  • Add guest mailboxes to your phone system. These can be assigned to visitors or temporary employees.
  • Ask your voicemail provider about message redirect service, which allows you to forward messages to others in your office.


(Jane Applegate, a syndicated columnist and author of 201 Great Ideas for Your Small Business, covers small business for CNNfn.Back to top

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.