|
Narrow your site's focus
|
 |
October 6, 2000: 12:27 p.m. ET
Too many unrelated elements will lead you to a confused marketing strategy
By Jane Applegate
|
NEW YORK (CNNfn) - Dear Jane: I'm a 24-year-old writer and artist with access to a pool of extremely talented artists, chefs, musicians and writers. We want to set up a Web site to market all of our talents. A friend has offered to design the site for free, but I don't know how to set it up and how to attract advertisers.
Although it's great to have assembled a group of talented people, it is a mistake to include everyone on one site. Many successful Web sites are actually very narrowly focused -- at least to start.
If you are selling art, showcasing writers and promoting restaurants, all on one site, it will be nearly impossible to create a coherent marketing strategy.
I would suggest starting with one area, perhaps, showcasing the group's original artwork and handmade crafts. This type of site would be easy to build and very attractive for visitors. You also can use existing software to build a shopping cart. If you build a reputation as offering great original art, you might then add the articles, stories, poems and book reviews that will be of interest to your visitors.
You also mention trying to raise awareness for causes, including for a medical problem you have. I think it would be better to provide links to existing Web sites serving these other areas, rather than building out too many subject areas on one big site.
Start small, offer unique products and compelling information and connect with compatible Web sites.
|
|
|
|
|
|
SBTV.com
|
Note: Pages will open in a new browser window
External sites are not endorsed by CNNmoney
|
|
|
|
 |
|
