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HP eyes new markets
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October 12, 2000: 1:41 p.m. ET
Technology giant says it will focus sales efforts on developing countries
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NEW YORK (CNNfn) - Hoping to extend its reach into what have traditionally been under-served markets, technology giant Hewlett-Packard Co. has begun a program to bring Internet access and other technology services to developing countries.
The Palo Alto, Calif.-based company said it plans to sell, lease or donate $1 billion worth of equipment and services through the new program, which it has dubbed "World e-Inclusion," in 2001.
As part of the new program, HP said it is developing custom technology, products, and services to be deployed in rural villages and small towns. The company's aim is to enable low-income people to establish sustainable business ventures in Africa, Asia, Central and Eastern Europe, and Latin America.
 "We have a strong philanthropy program, and we will continue to do that," an HP spokeswoman said Thursday. "But philanthropy can only go so far. Sustainable business models that the poor can benefit from, and at the same time companies like HP or others can profit from, is really the best approach."
HP said it is already has been forging alliances around the world as part of its effort. For example, earlier this year the company entered into an agreement with the Foundation for Sustainable Development of Costa Rica to develop and implement "telecenters" for villages in remote areas of the world.
Housed in recycled shipping containers, the telecenters are equipped with solar-powered computers and high-speed Internet connections. The company plans to implement similar programs in the Caribbean to Asia, Africa and Central Europe.
HP also has established a World e-Inclusion Web site to promote the new project. Craft items, in time for the holidays, also can be purchased from participating villages through the Web site.
Shares of HP (HWP: Research, Estimates) were down $1.25 at $84.31 in afternoon trade on the New York Stock Exchange Thursday. 
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