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News > Companies
Golden Arch room service
November 17, 2000: 2:15 p.m. ET

World's largest hamburger chain plans to open two hotels in Switzerland
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NEW YORK (CNNfn) - McDonald's, the world's largest hamburger restaurant chain, plans to enter the hospitality business by opening two hotels in Switzerland in March 2001.

The establishments will be called the Golden Arch Hotels. One hotel will have 211 rooms and the other will have 80 rooms. The four-star hotels will target business travelers during the week and families and young adults on the weekends.

graphic"... Innovation is an integral part of our vision for McDonald's in the 21st century", said Jack Greenberg, chairman and CEO of the McDonald's Corporation, in a video message shown during a media conference last week to announce the new plans.

The hotels will also offer special Internet rates for travelers who book the rooms over the www.goldenarchhotel.com/ homepage.

"Golden Arch opens a new business field for us and is a new stand-alone brand. At the same time we will be able to use synergies with our restaurant business regarding the customers, logistics and human resources," said Urs Hammer, chairman and CEO of McDonald's Suisse Holding, in a statement. graphic

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.