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Personal Finance > On Wheels
Classics of tomorrow
September 4, 2001


By Jerry Edgerton
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Audi TT

When the Mazda Miata hit the market in 1989 and quickly became a hit, my overwhelming reaction was disappointment. How could a car so devoid of inspiration be so coveted by so many? (Besides, it couldn't be a real sports car: It was affordable and reliable.) Now, like others, I credit the Miata with renewing interest in the roadster (as convertible sports cars are called). But it wasn't until the Audi TT came along that the promise of the modern roadster was fulfilled.

Audi TT The TT has a truly original yet widely appealing design. At $31,000 for the base coupe and $33,000 for the base roadster, it's affordable (if not as inexpensive as a Miata). And owners are passionate to the point of absurdity.

Several design gurus I talked to agree that this may prove to be one of the most profound automotive design statements of our time. Christopher Mount, editor-in-chief of the design magazine I.D. and the curator of several classic-car shows at New York City's Museum of Modern Art, argues that what makes sports cars unique is the extent to which form reflects function -- and that the Audi TT achieves this like few others. The Bauhaus-inspired design draws attention to the wheels, the most essential element of any car, and relies on simplicity and symmetry for the rest. Every element, from the overall shape of the car to its interior detailing, echoes the simple, circular theme. Art Center's Okuyama agrees. "For longevity, you really need to be simple," he says. "This will last for a very long time as a design statement."

And (I hesitate to add this) there's one last argument -- a pet theory, really -- in favor of Audi's classic status. It appears that the Audi attracts both sexes in a way few sports cars do. As much as I love Corvettes, for example, during the years I drove one, it seemed to my dismay to elicit more lustful stares from men than from women. But the Audi gets equal-opportunity admiration: While Mount describes the car as "masculine" and even "macho," Audi fan message boards are full of owners claiming that it turns "more girls' heads than guys'" and the like. I'm not sure if "babe magnetism" has entered the curatorial lexicon of classic cars, but I'm pretty sure it can't hurt.

Odds: Almost a sure bet.

NEXT: Chevrolet Corvette »»






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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.