Audi TT
When the Mazda Miata hit the market in 1989 and quickly
became a hit, my overwhelming reaction was disappointment.
How could a car so devoid of inspiration be so coveted by so
many? (Besides, it couldn't be a real sports car: It was
affordable and reliable.) Now, like others, I credit the
Miata with renewing interest in the roadster (as convertible
sports cars are called). But it wasn't until the Audi TT
came along that the promise of the modern roadster was
fulfilled.
The TT has a truly original yet widely appealing design. At
$31,000 for the base coupe and $33,000 for the base
roadster, it's affordable (if not as inexpensive as a
Miata). And owners are passionate to the point of absurdity.
Several design gurus I talked to agree that this may prove
to be one of the most profound automotive design statements
of our time. Christopher Mount, editor-in-chief of the
design magazine I.D. and the curator of several
classic-car shows at New York City's Museum of Modern Art,
argues that what makes sports cars unique is the extent to
which form reflects function -- and that the Audi TT
achieves this like few others. The Bauhaus-inspired design
draws attention to the wheels, the most essential element of
any car, and relies on simplicity and symmetry for the rest.
Every element, from the overall shape of the car to its
interior detailing, echoes the simple, circular theme. Art
Center's Okuyama agrees. "For longevity, you really need to
be simple," he says. "This will last for a very long time as
a design statement."
And (I hesitate to add this) there's one last argument -- a
pet theory, really -- in favor of Audi's classic status. It
appears that the Audi attracts both sexes in a way few
sports cars do. As much as I love Corvettes, for example,
during the years I drove one, it seemed to my dismay to
elicit more lustful stares from men than from women. But the
Audi gets equal-opportunity admiration: While Mount
describes the car as "masculine" and even "macho," Audi fan
message boards are full of owners claiming that it turns
"more girls' heads than guys'" and the like. I'm not sure if
"babe magnetism" has entered the curatorial lexicon of
classic cars, but I'm pretty sure it can't hurt.
Odds: Almost a sure bet.
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