After a brilliant 20 years as CEO, Jack Welch is leaving
General Electric at a low point. The stock, which traded
nearly $60 a share late last year, is down by a third to
less than $40. Does that depressed valuation indicate that
Welch dropped the ball in his final months, particularly by
presiding over the collapse of GE's proposed merger with
Honeywell? Or does it reflect investors' worries about
Welch's successor, Jeffrey Immelt?
In my view, the true explanation for
GE's
current funk is a lot simpler -- the company is actually highly
cyclical, and many of its most important businesses are suffering
right now. But like all cyclical stocks, GE could post big
gains as soon as the economy turns back up.
It's true that Welch overreached with the Honeywell merger
proposal and that he underestimated the problems he would
face with European antitrust regulators. But the merger
wouldn't have substantially changed GE's earnings outlook --
and its failure doesn't make a big difference, either.
The more pressing question is whether Immelt can continue
the key trends that produced Welch's successes. GE was a
superior company before Welch took over in 1981, replacing
Reg Jones. Following a strong act is an achievement in
itself, and Welch did even better than that, kicking the
company up another notch. Welch's strategy had three prongs:
cutting costs as aggressively as possible, trying to make
each of GE's businesses a leader in its sector, and
recognizing that expansion into financing would boost
profits on the things GE sells.
I expect that Immelt will be able to maintain the vaunted
management practices that Welch emphasized. He may also be
able to add to the company's growth potential by shedding
some less-promising cyclical businesses, like appliances.
The current consensus is that Immelt will be able to speed
up the company's growth rate. While earnings rose at a 13
percent compound annual rate over the past five years,
forecasts are for a growth rate above 15 percent in 2002 and
following years.
Whether those projections come through as expected depends
on just one thing -- how quickly the economy comes back.
Despite all the praise Welch has received in recent years,
the plain fact is that GE remains a highly cyclical company.
Some of that is cushioned by internal diversification,
whereby divisions with long-term growth trends balance those
that closely track each up and down
in the economy. But cyclical divisions, such as plastics and
broadcasting, account for more than a quarter of GE's
earnings. And even the more stable businesses, such as
power-generation equipment, suffer in a protracted economic slump.
To fully realize GE's 15 percent-plus annual growth
potential, the company needs a stretch in which all the
economic trends are favorable. Fortunately, we should reach
that point within the next year or two. Meanwhile, GE is
selling at a remarkably cheap valuation. I've recommended
the stock half a dozen times since late 1999, when it was
trading at $46 a share (adjusted for subsequent splits).
After several ups and downs, GE is now 15 percent below that
price and nearly at its cheapest level in two years. Based
on projected earnings for 2002, the stock is currently
trading at less than 24 times earnings -- a very reasonable
price for one of the world's greatest companies.
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