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News > Technology
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Microsoft slashes Xbox
Software maker's move comes after rival Sony cut prices by a third for PlayStation 2.
May 17, 2002: 12:50 PM EDT

NEW YORK (CNN/Money) - Microsoft Corp. slashed prices for its Xbox video game console Wednesday, just two days after rival Sony Corp. cut prices for its latest entry in the market, the PlayStation 2.

Microsoft (MSFT: Research, Estimates) said in a statement it was cutting the U.S. price for the Xbox machine to about $200 from $300.

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Sony's (SNE: Research, Estimates) price cut -- also to about $200 from $300 in the United States -- stole the limelight when it was announced late Monday in Japan.

Traditionally, game makers have saved big announcements for the Electronic Entertainment Expo (E3), the industry's annual trade show that starts next week in Los Angeles. But the $6 billion video game market has gotten much more competitive in the last six months with Microsoft's entry into the business.

Nintendo told CNN/Money on Monday it had no plans to cut the price of its Gamecube console, declining -- for now at least -- to join the price war.

Microsoft also said it was cutting Xbox prices in Canada and Japan. It said in its statement that "recent momentum" in Europe and Australia demonstrate strong demand for Xbox.

But Sony's PlayStation 2 game player holds a 10-to-1 advantage over Microsoft's Xbox. PlayStation 2 has been on the market about a year longer than its competitors. As such, most analysts expected Sony to cut prices for the console.

Microsoft shares rose $2.19 to $54.88 Tuesday, while Sony's American depositary receipts were 60 cents higher at $55.60.  Top of page






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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.