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Hot or Not? Playboy
Playboy should post its first profit since 1998. So why is the stock off nearly 30% this year?
July 8, 2004: 12:38 PM EDT
By Katie Benner, CNN/Money staff writer

NEW YORK (CNN/Money) - As it celebrates its 50th anniversary this year, it looks like Playboy has staying power.

Playboy is one of the most recognized brands in the world, with its rabbit head logo emblazoned on everything from clothing and accessories to video games.

And, oh yeah, a certain magazine that features pictures of nude women.

But the company's stock price has been anything but sexy lately. Shares are down 29 percent in 2004 even though the company is having arguably its best year since undergoing a major corporate restructuring in 1998.

So is Wall Street overlooking an attractive media stock bargain? Or will the continued debate about indecency and obscenity scare away investors? Click here to find out what we think »»




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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.