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Dream may be over for reality TV
With 10 more hours on networks, reality ratings are falling, scripted TV finds a wider audience.
October 14, 2004: 10:47 AM EDT

NEW YORK (CNN/Money) - This year's prime time season is riddled with reality television shows, 10 more hours on the broadcast networks than last fall, but the bubble may be bursting for unscripted TV, according to an industry report.

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There have been several failed and borderline reality entries this season, and even NBC's "The Apprentice" has fallen off in ratings, wrote Steve Sternberg, director of audience analysis at MAGNA Global USA. MAGNA is an agency-owned production company that creates original programming for television.

Conventional, scripted series have been more successful and even replaced reality TV, with 10 more scripted hours on networks' schedules, wrote Sternberg.

While reality television has been a great advertising and product placement vehicle, he noted that its decline is very similar to that experienced by comedies, dramas and news magazine programs.

"Programming trends tend to run in cycles, as the networks program content that works until it becomes overly saturated," Sternberg wrote.  Top of page




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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.