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Trump's wedding savings
Top vendors, from jewelers to caterers, offer free or discounted services to hear 'You're hired!'
January 13, 2005: 8:02 AM EST

NEW YORK (CNN/Money) - When Donald Trump gets married Jan. 22, he'll benefit from the trend of celebrities getting discounts from vendors such as jewelers, photographers, florists and caterers who want to be part of high-profile nuptials, according to a published report.

Donald Trump is one of the celebrities benefiting from wedding vendors who want to offer them discounts.  
Donald Trump is one of the celebrities benefiting from wedding vendors who want to offer them discounts.

The New York Times reported Thursday that Trump paid only half-price for a 15-carat diamond ring that normally goes for $1.5 million. And the discounts didn't stop there, according to the report.

"Literally anything you can imagine, from photos to flowers to food to jets to airports to diamonds," Mr. Trump told the newspaper, discussing the discounts he's received. "And for every item, there's five people who want to do it. In all cases they don't want anything, but they want recognition."

The newspaper said others providing savings to Trump include Jean-Georges Vongerichten, who runs a four-star restaurant in Trump International on Columbus Circle. He will provide free filet mignon with green peppercorn sauce dinners for 500 guests, which the newspaper estimates would normally cost about $43,000.

Trump isn't the only one saving big money on a trip down the aisle. The newspaper said that other celebrities, including Tori Spelling, Britney Spears and Star Jones, are benefiting from the desire of top-tier providers to be included in weddings that are at the center of media attention.

The New York Times Co
Britney Spears
Donald Trump
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"I don't call it bartering, I call it product placement," said Steve Paster, president of the Alpine Creative Group, a New York-based company that offered to provide lower-cost wedding invitations to Jones before she found another vendor who gave them to her for free.

The discounts have not stopped the cost of an A-list wedding from rising past $1 million, however. And the discounts and freebies are not without critics.

"I think it's the epitome of bad taste," etiquette expert Letitia Baldrige told the newspaper. "There are only three things that should not be commercialized: when you are born, when you get married and when you die. You should not make a deal with a funeral parlor to get publicity, and it's very bad taste to get publicity for a wedding."  Top of page

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