NEW YORK (CNN/Money) - Sony BMG Music Entertainment is set to name a former executive from The Howard Stern Production Co. for its new film and television units, according to a published report.

The New York Post reports that Jeremiah Bosgang has been named as executive vice president, television, of the world's largest music company. The joint venture between Japanese entertainment conglomerate Sony (Research) and German media conglomerate Bertelsmann was formed in 2004, and it plans films and television shows centered on its recording artists, according to the Post.

The newspaper reports that Bosgang most recently developed the upcoming animated series "Howard Stern: The High School Years," which will premiere on Spike TV network next year. Spike TV is a unit of Viacom (Research), which also owns Infinity Broadcasting, the radio broadcaster that currently employs Stern. Stern has announced plans to leave Viacom and join Sirius Satellite Radio (Research).

The newspaper says Andrew Lack, the CEO of Sony BMG who became head of Sony Music in 2003 after a lengthy career in television, sees expansion into film and television as one way to mitigate the damage that piracy has inflicted on the music business in recent years. He has yet to pick someone to head the company's new film unit.

For more news about how Hyundai owners are saying no to Howard Stern, click here.