Lights, camera, Frappuccino
Starbucks said to plan its first Hollywood film promotion as it expands into entertainment


NEW YORK (CNNMoney.com) - First came coffee, now comes Hollywood.

Latte giant Starbucks (Research) announced a deal with Lions Gate Entertainment Thursday to promote the studio's upcoming film "Akeelah and the Bee."

Starbucks will promote the film in its U.S. and Canadian stores and will sell DVDs of the movie and CDs of its soundtrack in the U.S.

Company executives said in a statement that the company would run a series of in-store promotions including a sneak preview of the film slated for release on April 28, 2006.

The deal marks the next step in the company's plans to move into the entertainment market. Starbucks already sells CDs in its stores and expects to begin selling DVDs of select movies later this year.

"Given the success we've experienced with music, this is a logical extension to our entertainment strategy," Ken Lombard, president of Starbucks Entertainment said in a statement released Thursday.

The Wall Street Journal reported earlier Starbucks will receive an undisclosed share of the movie's box-office proceeds as part of the deal with Lions Gate.

In the meantime, the company is already assessing additional scripts and meeting with Hollywood studios to launch film projects, according to the paper.

Starbucks Chairman Howard Schultz also told the Journal that the company will also sell books either with a partner or through a self-publishing effort.

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.