A legal crusade against Ladies' Night

A Denver activist is challenging the discriminatory promotion - and winning.

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(FORTUNE Small Business) -- Gentlemen, Steve Horner has your back, protecting you from what he calls the "feminist-Marxist" conspiracy that promotes ladies' nights in bars.

You might chuckle - unless, of course, you own such an establishment. Horner, 60, a divorced father of two and a former small-business owner turned author, has spent the past 18 months filing civil rights complaints against Denver bars and clubs that offer ladies' night discounts.

And he's been winning: The Colorado Civil Rights Commission issued a resolution discouraging - if not banning - the promotions, and in two cases a judge awarded Horner $182 and $141.

Still, Denver's entrepreneurs are proving to be endlessly adaptive. Horner's first victim, Proof Niteclub, launched Lipstick Thursdays, where appropriately war-painted men got the same discounts as their sisters.

"That seems like a clever solution to do exactly what bar owners want to do without doing something that would be found illegal," says Northwestern University law professor Kimberly Yuracko.

New York City nightclubs should pay heed to how the West is being won, since a Big Apple crusader has filed lawsuits against such institutions as China Club and LotusTo top of page

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.