Apple's app store thinks small

With a new ad campaign and business-oriented downloads, the iPhone maker targets company owners and entrepreneurs.

EMAIL  |   PRINT  |   SHARE  |   RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
By Mina Kimes, reporter

bswonetz_miller.03.jpg

(Fortune Magazine) -- In the battle for corporate customers, BlackBerry reigns supreme. But will the iPhone become the mobile device of choice for small businesses?

Apple (AAPL, Fortune 500) is pursuing entrepreneurs aggressively with a new ad campaign featuring a menu of iPhone applications for running tiny enterprises. All told, more than 1,600 business apps are now available for the device, including software from FedEx (FDX, Fortune 500) and accounting site Mint.com. The most popular business app turns the phone into a voice recorder.

The availability of such a wide variety of small-business-oriented apps prompted Jason Miller, owner of San Diego construction and design company Wise Man, to switch his firm to iPhones from BlackBerrys about eight months ago.

His managers travel among construction sites, and they use an iPhone app called Air Sharing to trade blueprints and time-tracking software TSheets to monitor workers' hours. The GasBag app helps the team find the lowest fuel prices in San Diego County. Miller, who says he has spent about $100 on iPhone software, personally does about 30% of his "computing" on the iPhone, the rest on an office desktop.

Indeed, while the iPhone is a great tool, even heavy users say they can't quite run an entire business on it.

"I use my iPhone to react to information, but not for active tasks," says Rohin Dhar, owner of Personforce, a creator of online job boards. "Typing on it is really hard."  To top of page

Company Price Change % Change
Advanced Micro Devic... 23.68 0.55 2.38%
General Electric Co 10.09 0.05 0.50%
Bank of America Corp... 29.11 0.72 2.54%
Ford Motor Co 8.54 0.12 1.43%
Newell Brands Inc 17.16 -4.53 -20.89%
Data as of Feb 15
Index Last Change % Change
Dow 25,883.25 443.86 1.74%
Nasdaq 7,472.41 45.45 0.61%
S&P 500 2,775.60 29.87 1.09%
Treasuries 2.67 0.01 0.34%
Data as of 11:39am ET
More Galleries
10 of the most luxurious airline amenity kits When it comes to in-flight pampering, the amenity kits offered by these 10 airlines are the ultimate in luxury More
7 startups that want to improve your mental health From a text therapy platform to apps that push you reminders to breathe, these self-care startups offer help on a daily basis or in times of need. More
5 radical technologies that will change how you get to work From Uber's flying cars to the Hyperloop, these are some of the neatest transportation concepts in the works today. More
Sponsors
Worry about the hackers you don't know 
Crime syndicates and government organizations pose a much greater cyber threat than renegade hacker groups like Anonymous. Play
GE CEO: Bringing jobs back to the U.S. 
Jeff Immelt says the U.S. is a cost competitive market for advanced manufacturing and that GE is bringing jobs back from Mexico. Play
Hamster wheel and wedgie-powered transit 
Red Bull Creation challenges hackers and engineers to invent new modes of transportation. Play

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.