India is building a city from scratch to attract foreign investors

India's path to double-digit growth
India's path to double-digit growth

India is building a new city to give global investors an easy way into its booming economy.

Gradually mushrooming on an otherwise barren 886-acre parcel of land in Gujarat -- Prime Minister Narendra Modi's home state -- is a small collection of buildings that India hopes will one day rival financial centers like Singapore, Dubai and Hong Kong.

It's called Gujarat International Finance-Tec City, or GIFT City.

"Except for the fact that we are not sitting in Singapore and GIFT City is not Singapore, I think from a business perspective we have everything that is required," Ajay Pandey, the city's CEO, told CNN.

Two stock exchanges were established in the city last year, and government exemptions recently made trading virtually tax-free. The city will also have its own financial regulator, part of an effort to reduce red tape and bureaucracy faced by foreign investors.

Pandey and other city leaders boast that the tax breaks, low property prices and other incentives mean that moving operations to GIFT City have helped some companies reduce costs by up to 80%.

"For a foreigner, landing in GIFT is more like landing in other financial centers," said Dipesh Shah, who heads the city's financial services operations. "It gives you all the competitive tax regimes which you are used to outside India."

Foreign investors have long been attracted by India's potential. Its economy grew by 7.2% in the final three months of 2017 -- faster than China -- after recovering from the effects of a shock cash ban and a disruptive tax overhaul.

Related: Will hitting China with tariffs kill India's solar dreams?

Luring foreign investors is one stated goal, but the city may also encourage Indians to invest at home.

The new exchanges based in the city, including one called India INX launched this year by the Bombay Stock Exchange, are the only ones in India to allow trading in US dollars.

A recent decision by India's major stock exchanges to stop sharing data with their foreign counterparts could also help funnel more trading back to the city.

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Trading at the India INX stock exchange.

"Eventually GIFT city should become a vehicle or a place for people from across India like Hong Kong has acted for China in the last 30 or 40 years," said Bombay Stock Exchange CEO Ashishkumar Chauhan.

"We think the India INX will provide a platform to corporates and investors from abroad to meet, trade and invest in the growth story of India," he added.

Investors are taking notice -- when trading started 15 months ago, the exchange hosted daily trading worth around $1 million. On Monday, that number crossed $500 million for the first time.

"The moment you hit close to half a billion dollars, that's the time that some of the big names of the world -- JP Morgan (JPM), Morgan Stanley (MS) and others -- begin to step in," said Pandey. "Things are beginning to roll."

Related: Is India really open for business?

Next on the agenda? Getting people to actually live there.

The city currently consists of just a handful of structures -- three large office buildings to which workers are bussed from surrounding areas, a school and a data center. Its first residences will be ready by May, and a four-tower World Trade Center complex is expected to be completed in the next two years.

Transportation links are good: Ahmedabad airport is only a 25 minute drive.

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GIFT City is currently just a handful of buildings, with others under construction.

GIFT City has already attracted close to $2 billion in real estate investment, and Pandey expects that number could eventually rise to nearly $11 billion.

The CEO admits that competing with Singapore or Hong Kong is still a long way off.

"Those cities were not built overnight... we have a lot of catching up to do," he said. "If you look at it, the right set of building blocks are being put in place."

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