101 Dumbest Moments in Business
Dumbest Moments of 2004
Remember these dumbest moments? Here are some of the highlights of stupidity in 2004.
By Adam Horowitz, Mark Athitakis, Mark Lasswell and Owen Thomas
Winner, Dumbest Moment, Public Relations
BACK NEXT 5 of 9
Winner, Dumbest Moment, Public Relations
You gotta admit, it's a brilliant way to introduce their latest flavor, Tutti Frutti Destituti.
Ice cream maker Ben & Jerry's partners with an Amsterdam charity run by nuns to give free jackets to the homeless. One catch: The jackets advertise B&J ice cream on the back. Says Erwin van der Laan, a spokesman for the firm that helped arrange the ads, "You have to see this as something they're doing to repay the nuns, something that they're proud of."

1
2
3
4
5
6
7
8
9
More
101 Dumbest Moments in Business
101 Dumbest Moments in Business
The boors, buffoons, and blunderers of 2006. (more)
10 Grand-prize winners
10 Grand-prize winners
From layoffs gone bad to customers gone mad, these companies outshined the competition. (more)
Dumbest Moments of 2003
Dumbest Moments of 2003
Remember these dumbest moments? Here are some of the highlights of stupidity in 2003. (more)
Contact Us Closed Captioning Manage Cookies+ Site Map

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.

Contact Us Closed Captioning Manage Cookies+ Site Map

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.