Bottom Line Design Awards

Beauty is more than skin-deep. The winners of the third annual design competition presented by Business 2.0 Magazine and Frog Design are also versatile, elegant, eco-friendly, and - most important - successful.

Plays like a toy, drives like the future
MARKETING
Plays like a toy, drives like the future
Horizon is a startup that builds industrial-grade fuel cells - and a clever way to show how they work. The six-inch H-Racer runs for three minutes on a balloon full of hydrogen fuel.

PRODUCT H-Racer

MANUFACTURER Horizon Fuel Cell Technologies

DESIGNER Taras Wankewycz

BOTTOM LINE Brisk sales of this tiny toy contribute cash to the company's bigger R&D goals.

Click here to meet the judges


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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.