CEO: Suranga Chandratillake
Disruption: Web video search and ad insertion
Disrupted: Search engines and the TV ad business
The fastest growing segment of Internet advertising is video, and Blinkx's video search engine aims to capitalize on the trend. Blinkx indexes more than 14 million hours of video available on the Web, using software that turns speech into text and counts how many times a given word pops up in a video. That allows the company to target ads to video content, putting it a step ahead of big challengers like Google and Yahoo.