The rebirth of Brooks Brothers

The iconic men's retailer turned to hipster designer Thom Browne to refresh its brand with his modern takes on classic designs.

Attacking the sack
Attacking the sack
Browne reimagined the ubiquitous sack suit, like the one seen at right on Donald Rumsfeld. "For so many men, suits have become occasional," says Browne. "I think a suit should be more like a uniform."

Old school

Runway reunion

Shorting the market

Attacking the sack

The new deal

Get shorty

Morning glory

The verdict: Pro

The verdict: Con
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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.