Investor's Guide

10 tricks for better investing

Why do smart people do such stupid things with their money? Because, research shows, financial decisions are driven by feelings. Here's how to keep your impulses in check.

By Jason Zweig
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Know what you don't know
Don't believe you are already an expert. Compare stock and fund returns against the overall market and across different time periods. Ask what might make this investment go down; find out if the people marketing it to you have their own money in it.
Last updated January 02 2008: 8:29 AM ET

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