Ticker : BLOAQ
YTD stock performance: -79%
Market cap: $24 million
Fortune 500 rank: 500
Blockbuster scrambled to hold onto its stores after mail-in rental company Netflix really exploded onto the scene and changed the entire way consumers could rent movies. In an effort to stave off the competition, Blockbuster tried eliminating late fees and setting up DVD kiosks.
In August, Blockbuster even teamed up with Comcast to launch its own mail-in movie business. The pair is also installing Comcast-dedicated DVD kiosks in gas stations, grocery stores and drug stores around the country.
But none of these measures was enough to keep Blockbuster out of bankruptcy. In September, the company filed for Chapter 11, listing assets of $1.02 billion against a debt of $1.46 billion.
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Last updated December 21 2010: 7:48 AM ET
Source: Capital IQ