2012 Subaru BRZ
2012 Subaru BRZ
Subaru reenters the sport coupe segment with the rear-drive BRZ, developed in cooperation with Toyota. Set to go on sale in the spring, it is an attempt to extend Subaru's image beyond the utilitarian Outback and Forester. Subaru was restrained in 2011 by supply shortages caused by the Japanese tsunami, and it is looking at boosting production in North America to ease constraints. It is aiming to sell 300,000 vehicles in the U.S. next year vs. an estimated 260,000 in 2011.


By Alex Taylor III, senior-editor-at-large @FortuneMagazine - Last updated December 22 2011: 1:40 PM ET
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