40. Katrina Markoff
Katrina Markoff
Founder and CEO, Vosges Haut-Chocolat
Age: 38
Industry: Consumer Products

While a student at Le Cordon Bleu in France, Markoff started mixing chocolate with unlikely flavors like curry, taleggio, and wasabi. In 1998 she opened her first store in Chicago, and her combinations caught on; within a year she was in Neiman Marcus. Mail-order and catalogue sales followed; now Vosges is sold in 2,000 stores (including eight of its own boutiques) and has spawned competitors (Godiva is said to have attempted several Vosges-like products), and this year, after multiple requests from Wal-Mart and Target, Markoff launched a lower-priced line for mass merchants.

Favorite gadget: Mortar and pestle.

Last updated October 25 2011: 5:11 PM ET
Join the Conversation
Ones to watch

In addition to Fortune's 40 Under 40 list, we're also keeping our eye on these 20 innovators, young guns from a wide range of industries and backgrounds.

Most Popular

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.