Be likable
Be likable
Owner: Matt Lauzon
Company: Gemvara
Business type: Online jeweler

I was looking to raise more than $25 million for Gemvara.

Instead of trying to hide my shortcomings as a young, first-time founder with a non-technical background, I humbly embraced them and asked for help.

My goal was for everyone I met to leave thinking, "I like that kid."

We made sure we achieved every goal we committed ourselves to and used every small victory as leverage for additional support from potential investors.

For example, if the goal was to make an important hire by a specific day, we got it done and then used the success as a bargaining tool. This set a tone of trust in our relationships.

By Scott Gerber, contributing writer @CNNMoney - Last updated November 22 2011: 5:59 PM ET
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