When I started SupremeOutsourcing, I needed to get the word out.
I heard about this professional business organization with a $30,000 membership fee. I didn't have $30,000 lying around, so I had to get creative. I knew that being in this group would enable me to sell more than $30k worth of my services, so I negotiated and was able to defer the membership dues.
The group generated lots of referrals, and I used the new client revenues to pay the dues. Now I have a referral engine sending me business all the time and the group has paid for itself several times over.
Starting a business in a downturn is not necessarily crazy. Many have done it successfully. Here are some strategies for entrepreneurs.
