13. IDEO
13. IDEO
% of MBAs who want to work there: 7.06%
Headquarters: Palo Alto, CA

This legendary design consultancy has been behind some of the digital space's most iconic products -- the first Apple mouse and the TiVO remote, to name a couple. It also has worked with the CDC to combat childhood obesity and helped create Bank of America's Keep the Change program.

"The work at IDEO requires use of both halves of the brain," says Meghann Dryer, the firm's director of new talent. "As we're moving forward, innovation is becoming more important. There is the notion that business can be a generative, creative activity."

The consultancy believes in allowing creativity to flow throughout the organization. "You really do have the capability and permission to play almost every day and really exercise that creative freedom," says Dryer.

What they're looking for: IDEO seeks creative thinkers who are comfortable with ambiguity and have enough initiative to get something off the ground, says Dryer.

"We look for particular depth in one area but also breadth and exposure to different job functions," Dryer says. "We're looking for T-shaped people."

Getting hired: The employee base at IDEO fluctuates between 550 and 600, and there's no quota on MBAs. Students are eligible for the company's internship program, whose size varies annually.

It doesn't hurt to know someone at the firm. About half of IDEO's full-time candidates come from employee referrals.

Did you know? Founder David Kelley's TEDTalk, "How to Build Your Creative Confidence," has been viewed more than 415,000 times on the TED site since it was posted in May.

By Grace Wong, contributor @CNNMoney - Last updated June 05 2012: 10:14 AM ET
Join the Conversation
Top 100

Get the complete lineup of ideal MBA employers, in an exclusive CNNMoney.com list.

Most Popular

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.