Aware that big companies keep track of what's said about them on sites like Twitter, Dyn, a 135-person tech company in Manchester, N.H., tweeted out wacky videos, like a musical pitch called "Dyn Loves Expedia," to that firm and five others. It's now talking with four of those potential customers. "It raised awareness about what we do and helped us get a conversation started," says Ryan O'Hara, business development team lead.
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