4. Stand out
Aware that big companies keep track of what's said about them on sites like Twitter, Dyn, a 135-person tech company in Manchester, N.H., tweeted out wacky videos, like a musical pitch called "Dyn Loves Expedia," to that firm and five others. It's now talking with four of those potential customers. "It raised awareness about what we do and helped us get a conversation started," says Ryan O'Hara, business development team lead.

By Verne Harnish, contributor @FortuneMagazine - Last updated April 27 2012: 12:44 PM ET
Join the Conversation
5 ways to healthier employees

Getting your staff on the wellness track is good for them and good for your business. Here are 5 ideas that companies are already using.