Mayo Clinic
Mayo Clinic

Best Companies rank: 71
Social media used: Twitter, LinkedIn, Facebook, Yammer, YouTube, Jive, Second Life, internal and external blog

The Mayo Clinic says it wants to offer a toolkit of social media options to employees for them to take or leave. That means employees have the choice between collaborating in Jive or in Yammer, while posting to Mayo Clinic's internal news platform. Use of Yammer can range from help groups for employees' common frustrations, such as a tips and tricks group for iPhone owners, to a clinical practice group sharing important information through the service.

Mayo Clinic operates a Center for Social Media that both reaches out to employees and work groups in an advisory capacity, as well as devises big-picture strategy for the organization. The Center's suggestions, Mayo Clinic says, have recently ranged from improving alumni engagement to the medical practice group encouraging patients to post videos to YouTube prior to their visits. The center also holds summits to discuss how to better use social media, with employees able to follow along via a live webcast.

Companies in the health care space must face strict regulatory and compliance standards in their social media, but the organization says its seen better compliance rates when social media is added to a project. In the last 18 months, the organization has only had to turn down 5 internal commentary posts from publication.

By Alex Konrad, reporter @FortuneMagazine - Last updated January 20 2012: 7:06 AM ET
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