bond brands Heineken
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When Bond ditched martinis to drink beer in "Skyfall," it caused a huge scandal. Heineken did not reveal how much it spent on the partnership, but the figure is reported to be around $100 million.

Heineken (HEINY) is back in "Spectre," with Daniel Craig staring in a Bond-themed commercial.

Related: The world's most popular beer is ...

First published October 26, 2015: 11:46 AM ET

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