By Aaron Smith @AaronSmithCNN February 2, 2014: 9:55 AM ET
This guy's a nut
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Wonderful Pistachios has made an art form of getting celebrities to poke fun at themselves. Last year, Psy extended his 15 minutes of "Gangnam Style" fame by donning a leprechaun suit on behalf of the company. Dennis Rodman appeared in another spot mocking the basketball star's penchant for North Korean dictators. This year's Pistachios star is Stephen Colbert, who's kicking off a new 2014 campaign.