| Rank | Company Name | Location | |
|---|---|---|---|
| 1 |  |
Apple | CA |
| 2 |  |
Amazon.com | WA |
| 3 |  |
CA | |
| 4 |  |
Berkshire Hathaway | NE |
| 5 |  |
Starbucks | WA |
| 6 |  |
Coca-Cola | GA |
| 7 |  |
Walt Disney | CA |
| 8 |  |
FedEx | TN |
| 9 |  |
Southwest Airlines | TX |
| 10 |  |
General Electric | CT |
Led by CEO Richard Anderson, the airline is growing internationally, courting business travelers, and booking record profits.
It can take decades to build a well-respected brand, but it can crumble instantly with a CEO gaffe, a sleazy ad, or a date hack. Here are 9 companies that need to stage a reputation comeback.
