17 of 50
Top 50 rank: 17
Rank in Computer Software: 6
(Previous rank: 5)
Overall score: 6.15

Why it's admired:
While revenues in the latest quarter were up 5.3%, the once dominant Microsoft is facing an uphill battle, as consumers are slow to adopt Windows 8. However, Windows, along with Office, continues to be its most profitable product and the company is experiencing growth in its enterprise-based divisions as opposed to its traditional consumer based market. Microsoft still has a few tricks up its sleeve with its ownership of the Xbox, Skype and its cloud based file-sharing/storage solutions. As users become more accustomed with Windows' presence across multiple platforms, the company is expecting to have solid, if not spectacular results. —OA

Redmond, WA
Website: www.microsoft.com
Nine key attributes of reputation
Industry rank
People management
Use of corporate assets
Social responsibility
Quality of management
Financial soundness
Long-term investment
Quality of products/services
Global competitiveness
From the March 18, 2013, issue.

What do you think of Microsoft?
Tech stars

Which technology firms have the best reputations? These companies are the envy of their peers everywhere.

The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group started with approximately 1,400 companies: the Fortune 1,000—the 1,000 largest U.S. companies ranked by revenue—and non-U.S. companies in Fortune's global 500 database with revenue of $10 billion or more... More
Current Issue
  • Give the gift of Fortune
  • Get the Fortune app
  • Subscribe

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.