25 of 50
Toyota Motor
25
Top 50 rank: 25
Rank in Motor Vehicles: 2
(Previous rank: 1)
Overall score: 6.96
Ticker:TM
Why it's admired:
The world's top-selling automaker has in recent years battled natural disasters such as Japan's 2011 tsunami, along with a string of recalls over issues such as unintended acceleration. Still, in 2013 Toyota's 9.98 million in car sales bested those of rival General Motors by 270,000 units. The company's investment in gas-electric technology enabled Prius to take off as a leading brand, and helped change the way drivers across the globe think of hybrids. --C.D.
Headquarters:
Toyota, Japan
Website:
www.toyota-global.com
By Erika Fry, Caroline Fairchild, Brandon Southward, Claire Zillman and Catherine Dunn
Nine key attributes of reputation
Industry rank
Use of corporate assets
2
Quality of products/services
2
From the March 17, 2014, issue.
